Packaging is more than just a protective shell for your product; it's a powerful tool for brand recognition, preservation, and customer experience. However, navigating the world of plastic packaging can be overwhelming – especially for small businesses starting in the CPG space. With countless options available, how do you choose the packaging that perfectly suits your product and budget?
At ePackage Supply, we understand the importance of packaging that supports your business' growth. Let's explore the critical factors to consider when choosing packaging for your products, with guidance from a resident expert.
1. Understand Your Product and its End Application
As Kyla Long, a seasoned Senior Account Manager at ePackage Supply, emphasizes, "The product and end application will determine the type of plastic packaging that can be recommended."
Consider the following aspects of your product:
- Product type: Is it a liquid, solid, or powder? Does it need to be kept fresh, frozen, or at room temperature?
- Fragility: Does your product require extra protection during shipping and handling?
- Shelf life: How long do you need your product to stay fresh and appealing on the shelf?
- End application: How will your customer use the product? Will they need to reseal it or microwave it?
Understanding these aspects will help you narrow down your packaging options and ensure your product remains in optimal condition throughout its journey to the consumer.
2. How Is Your Product Being Sold?
The way your product is presented to the customer plays a crucial role in its success. Think about the following:
- Sales channels: Are you selling online, in retail stores, or both?
- Shipping distances: Will your product be shipped locally, nationally, or internationally? Longer shipping distances may require more robust packaging.
- Branding: How do you want your packaging to reflect your brand identity and values?
Your packaging should align with your sales strategy and enhance your brand image, creating a memorable experience for your customers.
3. Budget for Packaging
Budget is a significant factor for small businesses, but it shouldn't compromise the quality of your packaging. As Kyla advises, "Businesses can balance the ever-increasing inflation by working with a sales rep to leverage bulk pricing, cost-effective decoration methods, and warehousing capabilities."
At ePackage Supply, we offer solutions that cater to your budget without compromising quality. We provide bulk discounts, customizable labeling and printing options, and flexible warehousing and logistics support to help you optimize your packaging costs.
Avoid Common Packaging Mistakes
Choosing the wrong packaging can negatively impact your product's quality, brand image, and bottom line. Some common mistakes include:
- Overpaying for packaging: Don't miss out on bulk discounts or alternative shipping methods.
- Overpaying for decoration: Consider cost-effective decoration methods like direct printing instead of manual label application.
- Choosing the wrong product: Working with a packaging expert ensures your product is protected and presented optimally.
Partnering with ePackage Supply can help you avoid these costly, frustrating mistakes and find the perfect packaging solutions for your specialty food products.
Ready to Find the Right Packaging for Your Product?
Choosing the right packaging requires careful consideration of your product, sales strategy, and budget. With expert guidance and a wide selection of options – including food-grade packaging – ePackage Supply can help you find the perfect packaging solution for your business.
Contact us to chat with packaging expert today and elevate your product's presentation and protection.