Find the Perfect Fit: How to Choose the Right Size Packaging

Choosing the right size packaging for your product is a critical decision that impacts everything from shipping costs and storage efficiency to presentation and customer satisfaction. At ePackageSupply, we understand the importance of finding the perfect fit. Here's your guide to selecting the ideal packaging size for your needs:  

1. Measure Your Product

• Accurate Dimensions:

  Start by carefully measuring your product's length, width, and height. For liquids, knowing the volume in fluid ounces is important to ensure the packaging option you choose is the right fit.

• Account for Variations:

  If your product has variations in size (e.g., handmade items), measure the largest version to ensure a proper fit.

2. Consider Headspace

• Product Settling:

  For products that might settle during shipping or storage (like powders or granola), factor in extra headspace to avoid the packaging to appear underfilled.

• Presentation:

  A little headspace can also enhance the visual appeal of your product, especially for items like cookies or candies.

3. Factor in Packaging Materials

• Internal Dimensions:

  Pay attention to the internal dimensions of the packaging, not just the external measurements.

• Protective Packaging:

  If you're using protective packaging materials (bubble wrap, packing peanuts), account for the extra space they'll take up.

4. Think About Shipping and Storage

• Shipping Costs:

  Larger packaging means higher shipping costs. Choose the most compact size that still adequately protects your product. Consider dimensional weight pricing (DIM weight) used by carriers, where the size of the package can sometimes cost more than the actual weight.

• Storage Efficiency:

  Consider how the packaging will be stored in your warehouse or on retail shelves. Optimize for space utilization to reduce storage costs and maximize efficiency.

5. Right-Sizing Your Packaging

• Product-to-Package Ratio:

  Strive for a good product-to-package ratio. Too much empty space can make customers feel cheated, while too little can damage the product or make it difficult to open.

• Consider the "Unboxing Experience":

  For certain products, a larger package might enhance the unboxing experience, even if it means slightly higher shipping costs.

• Think about Sustainability:

  Choose packaging sizes that minimize waste and use eco-friendly materials whenever possible.

• Variety of Sizes:

  Offer different sizes to cater to different customer needs (e.g., single-serving vs. bulk options). This can increase sales and customer satisfaction.

6. Match Packaging to Product Type

• Dry Goods (grains, flour, beans, powders, chemicals): Plastic buckets, drums, or Mylar bags in various sizes depending on quantity. Consider factors like moisture sensitivity and potential hazards when selecting packaging for industrial products.

• Liquids (sauces, oils, beverages, paints, solvents): Glass bottles, plastic jugs, or drums in sizes appropriate for single servings or bulk quantities. Ensure compatibility with the liquid's properties and any safety regulations.

• Baked Goods (cookies, cakes, pastries): Boxes, clamshells, or trays in sizes that accommodate the product's shape and prevent damage.

• Snacks (chips, nuts, dried fruit): Pouches, bags, or jars in sizes that match typical serving portions.

• Fragile Items (electronics, glassware, ceramics): Boxes with cushioning inserts or custom-fit foam packaging to protect delicate items during shipping.

• Powders and Granular Materials (cosmetics, supplements, industrial powders): Jars, bottles, or pouches with secure closures to prevent spills and ensure accurate dispensing.

• Large or Bulky Items (furniture, equipment, machinery): Crates, pallets, or custom-designed packaging to accommodate oversized items and provide adequate protection.

7. Don't Forget Aesthetics

• Visual Appeal:

  The packaging size should complement the product and enhance its presentation.

• Customer Perception:

  Consider how the packaging size will be perceived by customers (e.g., a small package for a premium product might create a sense of exclusivity).

ePackageSupply: The Packaging You Need, All in One Place