Let's look into a few common packaging mistakes that can potentially drain your profits, and discover how partnering with ePackage Supply can help you avoid these pitfalls.
Mistake #1: Choosing the Wrong Material or Resin
As Kyla Long, a seasoned packaging expert at ePackage Supply, explains, "Choosing the wrong material or resin can have disastrous consequences." (Think: ordering polypropylene containers for a frozen product only to find them cracking upon use.) This not only leads to product loss but also damages your brand reputation and customer satisfaction.
Mistake #2: Not Planning for Lead Times and Shipping Times
Underestimating lead times and shipping delays can result in missed sales opportunities and dissatisfied customers. Kyla shares a common scenario: "I just had somebody email me the other day saying, 'I lost money today because my shipment didn't arrive in time.' Well, they had ordered it three days before they needed it."
Solution: Partner with a supplier like ePackage Supply that offers transparent communication and realistic lead times. We also provide warehousing solutions to help you manage inventory and ensure timely product availability.
Mistake #3: Not Testing with the End Application
Failing to test your packaging in real-world scenarios can lead to unexpected problems. For example, a standard snap-on lid might not withstand the rigors of cross-country shipping, resulting in product leakage and damage.
Solution: We recommend thoroughly testing your packaging with your product under various conditions, including shipping, storage, and handling. An associate at ePackage Supply can assist you with this process and recommend solutions that ensure your product remains safe and intact throughout its journey to the consumer.
Mistake #4: Not Determining the Right Packaging Size>
Choosing the wrong packaging size can result in wasted space, increased shipping costs, and dissatisfied customers. "Five pounds of rocks and five pounds of feathers are two way different volumes," Kyla points out. Understanding the volume of your product is essential for selecting the right packaging size.
Solution: Determine the optimal packaging size for your product, minimizing waste and maximizing efficiency. (And yep, we can help with this process too.)
Mistake #5: Neglecting Branding
Your packaging is an extension of your brand. Neglecting its visual appeal and messaging can result in missed opportunities to connect with customers and differentiate your product from competitors.
Solution: Leverage decoration options, like ePackage Supply's labeling, dry offset printing, heat transfer labels, and in-mold labeling, to create eye-catching and informative packaging – which can all reinforce your brand identity.
Calculate the True Cost of Packaging
Beyond the cost of materials, packaging involves additional expenses such as storage, potential spoilage or damage, and disposal or recycling costs. While calculating these costs precisely can be challenging, partnering with ePackage Supply allows you to track and optimize your packaging expenses effectively.
Ready to optimize your packaging strategy and boost your bottom line? Contact us today and discover how we can help you achieve your business goals!