A good way to pick a product from its dozens of competitors is to check out its label. A good label is like a good book, it tells you everything you need to know about without having to dig deeper. It’s also a good security measure to avoid problems such as mistaking other people’s stuff for yours. A custom label is one of those more than meets the eye kind of things since it’s very easy to neglect because of how simple it can be.
With the right ideas and implementation, a custom label can easily change a simple package to something more meaningful and awesome.
Here Are 5 Awesome Benefits of Having a Custom Label
Personalization Can Provide Security
One of the more clear and straightforward ways of a label’s benefits is being able to show one’s creativity. A label is like an empty canvas that can house one’s expressions and creativity. This small area for expression can define a person’s style making it a good way to understand their idea of aesthetics. This is also a good way to gauge a person’s idea of what style should be without much interaction.
Labels are also an extension of one’s identity. Remember the times when officemates or siblings mistook your lunch as free food just because no labels were added to ensure food security. Adding labels to personal belongings can easily avoid silly mistakes that can lead to future problems such as suspicion and doubt. In a way, labels are also a tamper prevention method.
Custom Label Branding Can Attract Customers
Branding is the art of getting noticed. To put it simply, it’s the way to stand out using different artistic and strategic ways. This has been used by celebrities and big companies to make sure they have an easier way to appeal to their fans which is also a way to be easily remembered. Food companies are known to be very flexible in terms of branding since they last longer than most companies and they usually cater to different generations, meaning that they have to change their branding that can fit with the generation’s style.It’s also good to research the current trends of effective branding. Specific styles, font sizes, and color mixes are some of the easiest ways to work with since they are more tangible and easier to spot. Having a distinct style along with a mix of the current trend is one of the most effective ways of building a brand. Adding a good kind of branding logic to custom labels can easily attract the attention of customers giving you an edge over your competitors.
Professional Custom Labels Can Bring Customer Loyalty
Branding and Professionalism may have some similarities but they usually stop when it comes to messaging and tone. Branding mostly deals with the obvious and easy to see design while professionalism is the overall package that includes some subtle nuances to make it stand out.
These nuances are consistency, theming, and messaging. These 3 factors are what make the brand more professional since they provide a more reliable and intimate kind of message. A good example is having a consistent theme, it shows that the package has gone through quality assurance, therefore, bringing out a bigger sense of confidence of product trust from the customer. Another good example is the message, having a clear and thorough message to your customers is a good way to earn loyalty and trust because it becomes more relatable. Giving your labels and packaging a more professional look and feel can get you loyal and motivated customers.
Advertising
A label is the product’s introduction. It’s the fastest way to reach a customer without having any form of engagement and interaction. This is also one of the biggest reasons why a good label needs to have a good design since it’s performing passive advertising.
One of the tests for a good brand design is being able to be recognized even if it’s far away or some outside factors make it hard to see. A strong design can be able to trigger brand recall with just a simple color scheme. Now add this to a custom label, then it will be able to attract new customers without having to spend much on advertising.
Cost Effective
As mentioned above, having a well-made custom label can save you the trouble of investing in an expensive marketing campaign. A good custom label can easily attract potential customers, help customers remember a product, and most of all it can delight a customer with the message and tone.
Having these effective custom label ideas can help you bring your business to the big leagues or even solve the usual conflict of accidental theft. Custom Labeling saves you time and money and it brings a better life for you, your business, your family, and the people around you.
Bonus Tip!
Quick Guide on Effective Product Labeling
- Pick a good color scheme that will be good for the customers’ eyes
- Find a good font that is easy to read
- Design a good logo that’s easy on the eyes and easy to spot even from afar
- Add the company logo and product name
- Write down the product and company’s mission vision along with the backstory to create a relatable message
- Add the ingredients list, possible allergens, and other notices that are required
- Add the company’s website (QR code can also work) and contacts (email and numbers)
A Small Label with a Big Impact
Custom labels are the next step in terms of great packaging. It helps identify the product from its competitors, it also helps in avoiding conflicts, and it’s also very easy to understand. Having the right label can benefit business owners in the long run since a good label can be easily remembered and brand recall is priceless in the world of business.
Check out the Plastics 101 guide article to know more about plastics and to know more about ePackageSupply’s custom labeling service, click on this!