Case Study: How Lovely Hollow Turned a Simple Bucket Into a Blooming Brand

Case Study: How Lovely Hollow Turned a Simple Bucket Into a Blooming Brand

A Partnership That Scales at Your Pace

At ePackageSupply, we believe smart packaging isn't just a cost—it's a growth lever. When small businesses hit inflection points, we become the partner that scales at their pace. This is the story of how we helped Lovely Hollow, a thriving U-pick flower farm, transform from late-night sticker sessions to instant brand recognition.

Lovely Hollow flower farm buckets filled with fresh picked flowers

The iconic Lovely Hollow experience: custom-printed buckets ready for flower picking

🌻 Customer Snapshot

Business Name

Lovely Hollow

Founder

Nikki Long

Industry

U-Pick Flower Farm

Founded

2019

The Dream That Grew Overnight

"Lovely Hollow began in 2019 with a simple dream: to create a place where people could come, slow down, and pick flowers straight from the field. What started small quickly grew into something much bigger than I ever expected—especially during Covid, when people were craving fresh air, beauty, and connection. The farm blew up almost overnight, and suddenly I found myself scrambling just to keep up."

— Nikki Long, Founder of Lovely Hollow

When Nikki Long launched Lovely Hollow in 2019, she envisioned a joyful, community-driven flower farm where visitors could hand-pick blooms into reusable buckets. The concept was simple, the expectations modest—but demand quickly exceeded even her most optimistic projections.

The Growing Pains of Success

Nikki Long at Lovely Hollow flower farm

Initially, Nikki ordered standard 1-gallon and half-gallon buckets in small monthly batches, hand-labeling each one with branded stickers. It was a system that worked—until it didn't.

As @lovelyhollowfarm gained traction on social media and word spread through the community, crowds grew exponentially. What had been manageable became overwhelming:

  • Late-night sticker application sessions became routine
  • Inventory frequently sold out mid-season
  • Last-minute reorders created operational stress
  • Hand-labeling consumed hours that could be spent with customers

The Truly Game-Changing Solution

From Stickers to Direct Printing

In early 2021, ePackageSupply introduced Nikki to a solution that would transform her operations: custom direct-printed buckets through our Dry-Offset Printing service.

Design Refinement

Our team optimized Nikki's logo for high-resolution printing

Durable Application

Direct printing ensures branding that won't peel or fade

Flexible Minimums

Low MOQs that matched her growing needs

"Their team refined my logo for print, and before I knew it, I had branded, durable buckets arriving at my door—ready to hand straight to customers," Nikki recalls. The switch eliminated hand-labeling entirely and allowed her to restock professionally printed, ready-to-use buckets as needed.

The Transformation

Before Partnership

  • Hours spent hand-applying stickers
  • Frequent inventory shortages
  • Basic utility buckets
  • Time-consuming fulfillment
  • Limited brand visibility

After Partnership

  • ✓ Ready-to-use branded buckets
  • ✓ Reliable inventory management
  • ✓ Instagram-worthy packaging
  • ✓ Streamlined operations
  • ✓ Iconic brand recognition

The Blooming Results

Custom printed Lovely Hollow buckets

The impact was immediate and multifaceted. The new direct-printed buckets became an instantly recognizable part of the Lovely Hollow experience—boosting branding, simplifying fulfillment, and freeing up Nikki's time to focus on what matters most: her customers and growing the business.

"The difference was immediate," Nikki shares. "No more late-night sticker sessions, no more running out of supplies mid-season. And best of all, the buckets became part of the Lovely Hollow experience."

"Looking back, those buckets aren't just containers for flowers. They represent how far the farm has come and the partnership that helped us grow in a way that still feels true to who we are."

— Nikki Long, Founder of Lovely Hollow

Lovely Hollow branded bucket with flowers

The buckets that became a brand: functional, photogenic, and instantly recognizable

Your Custom Packaging Journey Starts Here

Like Lovely Hollow, your business deserves packaging that works as hard as you do. At ePackageSupply, we offer multiple custom branding solutions to match your growth stage and budget:

Method Perfect For Minimum Order Investment Level
Pressure-Sensitive Labels Startups, seasonal products, testing designs 60 labels Budget-Friendly
Heat Transfer Labels Premium products, retail-ready packaging 792 units Mid-Range
Dry-Offset Printing Growing businesses like Lovely Hollow 3,000 units Premium
In-Mold Labeling National brands, high-volume operations 10,000 units Premium+
Pouch Printing Flexible packaging, stand-up pouches 2,500-5,000 units Varies
Box Printing Shipping boxes, retail packaging 1 pallet Varies

🤝 Why Businesses Choose ePackageSupply

FREE Design Services

Included with every custom order - our team optimizes your artwork

Fast Shipping

Most orders ship within 1-2 business days from our Evansville, IN facility

Flexible Minimums

From 60 labels to 10,000+ units, we scale at your pace

Made in the USA

Quality you can trust, proudly manufactured in America

Expert Support

Dedicated team to guide you from concept to delivery

Proven Results

Trusted by thousands of growing businesses nationwide

Ready to Bloom Like Lovely Hollow?

Let's create custom packaging that tells your story and scales with your success.

📞 Questions? Call us at (888) 631-0888

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