Case Study: How Lovely Hollow Turned a Simple Bucket Into a Blooming Brand

Case Study: How Lovely Hollow Turned a Simple Bucket Into a Blooming Brand

At ePackageSupply, we believe smart packaging isn't just a cost—it's a growth lever. When small businesses hit inflection points, we’re the partner that scales at their pace. In this case study, you’ll see how we helped a fast-growing flower farm streamline operations, elevate its brand, and save time by transitioning from stickers to direct-printed packaging.

Customer Overview

Business Name: Lovely Hollow
Founder: Nikki Long
Industry: U-pick Flower Farm
Website: lovelyhollowfarm.com

Lovely Hollow was founded in 2019 by Nikki Long, who envisioned a joyful, community-driven flower farm where visitors could hand-pick blooms into reusable buckets. She launched with modest expectations—but quickly found demand far exceeded them.

The Challenge

Nikki started by ordering standard 1-gallon and half-gallon buckets in small monthly quantities. But as Lovely Hollow’s popularity grew, her buckets frequently sold out, and last-minute reorders became a recurring scramble.

ePackage Supply quickly became her go-to partner, offering flexible stock support and expedited shipping. However, Nikki still faced a time-consuming hurdle: she was hand-labeling each bucket with branded stickers. It worked in the beginning—but with higher volume, this process was unsustainable.

The Solution

In early 2021, we helped Nikki move to direct-printed 1-gallon buckets. Our design team fine-tuned her logo for high-resolution print, capturing her brand’s look while ensuring durable, clean application at scale.

The switch eliminated hand-labeling entirely and allowed her to restock professionally printed, ready-to-use buckets as needed—still with low MOQs that matched her growing (but not yet industrial) needs.

The Result

The new direct-printed buckets became an instantly recognizable part of the Lovely Hollow experience—boosting branding, simplifying fulfillment, and freeing up Nikki's time to focus on customers and growth.

The buckets are not just functional—they’re photogenic, durable, and proudly branded. That combination turned a basic utility into a marketing asset for the farm.

Lovely Hollow custom printed bucket with floral artwork

Lovely Hollow’s signature 1-gallon direct-printed flower bucket

✔ What We Delivered

  • ✔ Direct print branding with Nikki’s custom logo
  • ✔ Fast fulfillment of 1-gallon and half-gallon buckets
  • ✔ Low minimums to support flexible growth
  • ✔ Time savings by eliminating hand-applied stickers

Customer Quote:
“The printed buckets changed everything. I used to spend hours labeling each one, but now they arrive ready to go—and look 100x more professional. It's one less thing on my plate, and my customers love them!”
— Nikki Long, Founder of Lovely Hollow

Let’s Build Your Branded Packaging

Custom-printed containers, flexible volumes, and dependable support—just like we did for Lovely Hollow.

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